Resident Evil 5
Targeting central, urban areas throughout Europe (Paris, London, Barcelona, Berlin & Rome), our Engage Experiential teams chalked this unique stencil in advance of the forthcoming launch of the new Capcom game: Resident Evil 5.
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Piriton
For a guerrilla campaign to promote GSK's leading allergy relief product, Piriton, we supplied 44 staff (including 2 Event Managers) per day for 5 days of the Royal Chelsea Flower Show. The campaign re-created the well known Piriton TV commercials in a real life setting, utilising promotional staff, bespoke signs, Look Walkers, Look Scootermedia, branded Smart Cars, and a bus wrapped in flowers & Piriton branding which took people to the flower show each day.
Be Broadband - Heavenly Station Experience
We created, constructed, staffed and managed this entire experience which ran over 4 weeks at key London train stations for premium broadband provider be* Broadband. be*'s aim was to target 18-45 yr old males and drive awareness and sales of their unlimited broadband service.
The stand itself housed LCD screens playing short clips of video, massage La-Z-Boy chairs, a bar, and several laptops. Promo staff were inviting people in London train stations to experience 'Be Heaven' while capturing data, issuing giveaways, and checking customers' broadband speed on laptops.
Over the 8 days of activity (spread over the 4 weeks), circa 1.1m people were exposed to the campaign, with 1900 people 'experiencing' Be Heaven. 23,000 leaflets were distributed to carefully selected target audience. Be* benefited from weekly reports detailing movement of stock, data capture, and number of experiences, and were able to switch locations and adjust the focus of the campaign depending on results.
