Introduction
Supercards®: Laminated, highly visible cards affixed to drivers’ car windows via a customised suction cap. Target consumers by region, car make, car segment, car body-type, fuel type or any other visible attribute.
Key Facts
Coverage
Supercards® allow advertisers to target a selection of the 29 million privately owned cars on UK's roads.
Service
We integrate your business and campaign objectives with our DVLA PARC planning tool to ensure your supercards® campaign targets the audience you need. You provide us with your target audience and artwork and we’ll do the rest.
The entire campaign lifecycle is managed by your account handler including planning, production, distribution and post-campaign reporting.
As standard our post-campaign report includes distributor comments, numbers distributed and digital photographs of the supercards® in situ. Upon request, we can also provide GPS maps detailing the exact routes taken during the hours of distribution.
Product options
Production specifications and options can be found at: http://www.supercards.co.uk/produkte_sup_prod.php
Staff
A UK wide network of supercards® promoters are provided with a briefing document detailing the selection criteria and areas for distribution. They report to a campaign supervisor throughout each campaign day and photograph the distribution - uploading the data to head office at the end of the day.