Introduction
Pizzaboxx®: Nationwide coverage via independent and franchised pizza chains offering spectacular, full-colour, laminated pizza boxes delivered direct to your target audience. Staggering recall figures, highly profiled demographic breakdown and a variety of production options (including affixing of samples, CDs and perforated cut-outs) makes Pizzaboxx® an excellent marketing for regional and national campaigns.

Key Facts

  • a unique advertising space with a high level of attention
  • undisturbed environment – in home
  • a striking unaided next day recall rate of 75%*
  • multiple contacts, only 13% consume pizza alone, 87% eat together with one or more other people*
  • young target group, 77% are between 16 and 34 years of age*
  • positive attitude toward this form of advertising, 45% rate advertising on pizza boxes as good to very good*.

*Source: Pizzaboxx® market research January 2003, psyma research

Coverage
Look Media’s portfolio of subscribed pizzerias allows targeting of consumers throughout the UK by postal district, city, BARB region or any other geographic split. Our current distribution network has a capacity of 400,000 pizza boxes per month; equating to 600,000 contacts. This number is growing daily and we are on course to reach our target distribution of 1,000,000 pizza boxes per month by the end of 2006. We are also capable of planning and running campaigns throughout Europe with capacity of over 2 million boxes per month.

Product options
Pizzaboxx® can be used to send DVDs, games, or trial samples directly to your target audience. We are happy to calculate costs individually for perforations, embossing, or for boxes with attached CDs, sachets or booklets

We can co-ordinate integrated activity with pizza chains including branding of special pizzas, pizzeria menus, promotional giveaways and product sampling directly from the pizzerias.

Service
Pizzaboxx® campaigns are planned and implemented by us based on the business and campaign objectives you set us. Your account team will help select the areas, box sizes and quantities required to hit your target audience thus maximising the effectiveness in accordance with your campaign objectives.

All production and distribution is handled by us. You just provide us with your artwork.

At the end of each campaign you’ll receive a post-campaign report documenting the volume of boxes produced and detailing the quantities distributed via each pizza outlet.