Full-colour pizza boxes delivered direct to your target audience via Independent and Franchised pizza chains. Staggering recall figures, highly profiled demographic breakdown and a variety of production options available.
Pizzaboxx
Key Facts- a unique advertising space with a high level of attention
- undisturbed environment – in home
- a striking unaided next day recall rate of 75%*
- multiple contacts, only 13% consume pizza alone, 87% eat together with one or more other people*
- young target group, 77% are between 16 and 34 years of age*
- positive attitude toward this form of advertising, 45% rate advertising on pizza boxes as good to very good*
*Source: Pizzaboxx® market research January 2003, psyma research
Coverage
Look Media’s portfolio of subscribed pizzerias allows targeting of consumers throughout the UK by postal district, city, BARB region or any other geographic split. Our current distribution network has a capacity of 400,000 pizza boxes per month; equating to 600,000 contacts.
We can also plan and run campaigns throughout Europe or in selected European countries as required.
Product options
Pizzaboxx® can be used to send DVDs, games, or trial samples directly to your target audience. We are happy to calculate costs individually for perforations, embossing, or for boxes with attached CDs, sachets or booklets
We can co-ordinate integrated activity with pizza chains including branding of special pizzas, pizzeria menus, promotional giveaways and product sampling directly from the pizzerias.
Service
Pizzaboxx® campaigns are planned and implemented by us based on your business and campaign objectives. Your account team will help select the areas, box sizes and quantities required to hit your target audience thus maximising the effectiveness of your pizzaboxx of your campaign.
All production and distribution is coordinated by Look Media - just provide us with the artwork target area.
At the end of each campaign you’ll receive a post-campaign report documenting the volume of boxes produced and detailing the quantities distributed via each pizza outlet.
